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Our merry little band of editors at SPI has decided launch a magazine for insomniacs. In its essence, the magazine is a lifestyle magazine for the 58% of Americans who want to prevent, cure, or cope with sleeping disorders.

We were all quite surprised to find how much we're excited by the concept. Thus, in my excitement I designed a mock-up cover and some font and color templates -- and also, because I love a good CS5 free trial.

If you, dearest readers, would be so kind as to take a survey to help our efforts to become America's Next Top Magazine, my whole group would really appreciate it.

You can find it here:
http://www.surveymonkey.com/s/877TXJM

As an aside, I'm currently waiting what feels like a millennium for  Illustrator to download so that I can turn the overturned 'e' in the logo into something shaped like an eye. Thoughts?
 
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Because the first week of SPI  is coming to a close, our program directors treated us to magazine tours. My group went the beautiful Conde Nast building at 4 Times Sq., and toured SELF. After looping through the editorial offices, fashion closet and creative department, we sat down with three associate editors and learned a bit more about what it's like to enter the industry.

The editors had all landed at SELF via different paths and learning this was both encouraging and refreshing. The production process is fascinating and ever-changing and I can't wait to be a part of it.

So despite the fact that Times Square resembles a zoo on steriods, today was pretty fabulous.